Portugal Travel Poster: No Rain in Portugal by Nuno Costa

No rain in Portugal but tourists pour in by Nuno Costa is a charming mid-century travel poster celebrating Portugal’s sunshine, coastal leisure, and welcoming spirit. In a language of playful forms and flat color, Costa conjures a country of bright skies and effortless holidays—exactly the promise that helped define European travel in the post-war era. The design’s buoyant optimism and witty slogan capture why so many visitors fell for Portugal’s beaches and historic cities, from the sun-drenched Algarve to Lisbon’s hilltop vistas and Porto’s riverside charm.

This listing offers a high-quality fine art print of Costa’s poster, produced on acid-free archival paper or artisanal cotton canvas. Our studio uses museum-grade pigment inks for crisp lines and faithful color, with multiple sizes available from intimate to statement pieces. Choose optional framing (gallery black, white, or natural wood), and request personalization—title plates, margin notes, or commemorative dates—crafted in-house by The Unique Maps Co. Custom sizing and color-matched borders are also available on request.

About the artist: While detailed biographical records for Nuno Costa are scarce, he can be placed among the Portuguese graphic artists who helped shape the nation’s mid-20th-century visual identity. Working at a time when tourism offices, ocean liners, and airlines commissioned bold poster art, Costa’s style aligns with European modernism—relying on simplified silhouettes, friendly geometry, and instantly legible color blocks to communicate at a glance.

Why this subject matters: The poster channels the optimism of post-war travel, when Portugal’s mild climate and hospitable culture drew holidaymakers from across Europe and beyond. Its welcoming cast of stylized figures hints at a lively, international crowd, while the playful phrase “No rain in Portugal” winks at the country’s famed sun. As a piece of tourism history, it stands at the intersection of design and cultural storytelling—an emblem of how a nation introduced itself to the modern traveler.

Design and color you’ll love: A radiant yellow ground sets the tone, punctuated by primary reds and blues with touches of green and earthy neutrals. A circular sun—held aloft like a trophy—anchors the composition, while crisp, angular umbrellas and figure shapes create rhythmic movement across the image. The bold sans-serif typography lands with graphic authority at the base, balancing the composition and reinforcing the message. The result feels fresh and contemporary even today, ideal for interiors that prize mid-century modern, coastal, or eclectic design. Hang it in a living room, entryway, or study to add warmth, light, and a splash of cheerful color.

This print makes a thoughtful gift for anyone who loves Portugal—perfect for birthdays, Christmas, Mother’s or Father’s Day, a new home, or as a celebratory keepsake for someone returning from Lisbon, Porto, the Algarve, Madeira, or the Azores. It’s a sunlit slice of travel joy to brighten any wall.

If you're not sure what size to order, or you're looking for a custom order of some kind – a different size, a different colour, a special frame – then please contact me. I usually respond within a few minutes.

You can see an example of my fine art personalisation service in the fifth image. Zoom in and take a look. My personalised artwork is always very well received. Take a look at more examples of personalisation.

You can also choose to age your art print to make it look older. This is popular amongst my customers who want their artwork to look like an older, antique print. You can see an example of ageing in the sixth product image, or go ahead and check out lots of examples of other aged artwork.

The model in the listing images is holding the 24x36in (60x90cm) version of this art print.

I can print and frame this beautiful piece of art at sizes up to 3 metres (10ft). If you are looking for a size or framing option that isn't available online, please get in touch.

This artwork is available as a giclée print on acid free archival matte paper, or you can buy it framed. My standard frames come in six colours (black, dark brown, dark grey, antique gold, oak and white), and custom framing is available for an additional charge. My frames are glazed with super-clear museum-grade acrylic (perspex/acrylite), which is significantly less reflective than glass, safer, and will always arrive in perfect condition.